Content. Stuff. TV stations close 
down when they run out of content. Companies close down when they have nothing – no services – to offer. Soap operas close down when there’s not enough viewership and people don’t watch soaps that don’t have content. Get the gist? It’s all about content.
Writers need fresh stories. Musicians need fresh songs, fresh ideas. Film makers need fresh film making equipment. It’s either that or you run into big trouble.
