A new product enters the market every week pushing retailers to add more shelves to their stores and forcing brands to compete for precious front-and-center shelf space. There’s a very real risk of becoming lost in the crowd.
Our packaging tips should be enough to help.
What is packaging?
Packaging is the process of enclosing a product in a protective material, such as a box, bag, or bottle, for storage, transportation, and sale.
Packaging serves a number of important functions, including protecting the product from damage, promoting the product to potential customers, and providing information about the product’s ingredients, usage instructions, and other important details. Packaging can be made from a variety of materials, including paper, cardboard, plastic, glass, and metal, and can be customized to suit the specific needs and characteristics of the product being packaged. Packaging can also be an important part of a product’s branding and identity, and can influence a customer’s decision to purchase a product.
15 great packaging tips.
1. Consider the purpose of the packaging:
What is the main function of the packaging? Is it to protect the product during shipping, to showcase the product to customers, or both? For our client, it was soap, and it had to look good.
2. Keep it simple:
Avoid using too many colors, fonts, or graphics, as this can make the packaging look cluttered and confusing. Instead, opt for a clean and minimalist design.
3. Use high-quality materials:
Choose materials that are sturdy and able to protect the product during shipping. Consider using recycled or sustainable materials, as this can be appealing to environmentally-conscious consumers.
4. Make it visually appealing:
Use eye-catching colors and graphics to draw the attention of potential customers. Consider using high-quality images of the product to showcase its features and benefits.
5. Use clear and easy-to-read text:
Make sure to use clear and easy-to-read text to communicate important information about the product, such as its ingredients, instructions for use, and any warnings or cautionary statements.
6. Test the packaging:
Before launching the packaging, it’s a good idea to test it with a small group of consumers to get feedback on its effectiveness and to see if there are any areas for improvement.
7. Follow any industry-specific guidelines: If your product is being packaged for a specific industry, such as food or pharmaceuticals, make sure to follow any relevant guidelines or regulations to ensure compliance.
8. Make it stand out: Use packaging that stands out on the shelf, such as a unique shape or eye-catching design, to attract attention and differentiate your product from competitors.
9. Use packaging that is consistent with your brand:
Ensure that the packaging reflects your brand’s values and identity, and is consistent with other branding elements, such as your logo and website.
10. Make it easy to open:
Consider using packaging that is easy to open and close, especially for products that will be used multiple times, such as food or personal care products.
11. Use packaging that is easy to store:
Consider the size and shape of the packaging and make sure it is easy to store and transport, especially for products that will be sold in bulk or shipped to retailers.
12. Make it easy to recycle:
Use packaging that is made from materials that can be easily recycled, and consider including recycling instructions on the packaging to encourage consumers to dispose of it properly.
13. Use packaging that protects the product:
Make sure that the packaging is able to protect the product from damage during shipping and handling, and consider including padding or other protective elements as needed.
14. Make it interactive:
Consider using packaging that is interactive, such as a box that can be transformed into a game or a bag that includes a reusable shopping bag, to add value and engage customers.
15. Use packaging that tells a story:
Use packaging to tell a story about your product and brand, such as its history, values, or unique features, to create a more meaningful and memorable experience for customers.
Hope these packaging tips help. Email us if you need help with a packaging idea.
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