YouTube monetization is changing. The platform is no longer giving creators with less than 1000 subscribers and 4,000 hours of watchtime within the past 12 months the chance to make money from their videos. Ouch.
YouTube’s upload-anything-anytime ethos is constantly being challenged by the posting of videos containing inappropriate content and even depicting potentially illegal conduct. The company has at times struggled to enforce its policies prohibiting violent and gory videos. Seems they’ve found a solution.
Earlier this week, I received an email from Youtube, concerning my personal channel:
…Under the new eligibility requirements announced today, your YouTube channel, Zainab Sule, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
The new rules on YouTube monetization came just after following YouTube’s decision to allow the popular vlogger Logan Paul to continue to monetize his videos even after he broadcasted an apparent suicide victim’s body.
YouTube’s reforms this week are meant to tighten restrictions on ads in the wake of the scandal:
“It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying,” the company said in a series of tweets. “We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.”
This report here tells the entire story of how it happened, in case you want to read. So the challenge is not to get offended by YouTube’s new monetization policy for creators, but to take it upon ourselves to build our channel.
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