Are there really complete AI website builders or we still need each other? I’ve been watching AI website builders pop up anyhow. Every other day, there’s a new tool promising to build your entire website in minutes—no coding, no designers, no developers. I cannot keep track.
But are these tools actually complete? Can just anyone use them? Or have we just convinced ourselves that these are THE tools?
The Appeal of AI website Builders
Let me paint you a picture. You’re a small business owner, maybe running a bakery or a consulting firm. You need a website, but hiring someone like us would costs thousands. Then you see an ad: “Build a professional website in 10 minutes with AI!” You type in what you do, pick some colors, and boom—there’s your site.
It looks… fine. Maybe even good. The AI chose nice fonts, arranged everything neatly, and even wrote some copy about your business. You feel like you just saved a fortune. The site even looks beautiful, professional and something anyone can do. Then you go ahead and delete our number because yea, you don’t need us anymore. 🙁
I won’t gaslight you: Current AI website builders are very impressive at some things. They can generate cool layouts that don’t look like they’re from 2005. They understand basic design principles—white space, visual hierarchy, color theory. They can write serviceable copy that sounds professional enough. (Even though all of you will sound exactly the same, but what does that matter?
The truth is that AI technology has learned from millions of websites. It knows what a restaurant site should look like versus a law firm. It can adapt templates intelligently and populate them with relevant content based on minimal input.
So why is it so bad? Or frowned Upon?
Ask me that question again when you begin to see the actual nuances. When you actually try to use your AI-generated website for your business, and you notice things.
The copy sounds professional, sure, but it doesn’t sound like you. It’s generic in that specific way AI content tends to be—grammatically perfect but somehow lacking personality. Your bakery’s website talks about “artisanal baked goods” when you’d say “damn good croissants.”
The layout works, but it doesn’t quite fit your workflow. You wanted the menu prominent because that’s what customers ask about, but the AI buried it because that’s “best practice” for service businesses.
Then there’s the branding issue. The AI chose colors that are aesthetically pleasing but have nothing to do with your actual brand identity. It picked stock photos that are technically relevant but feel completely disconnected from your real business.
AI doesn’t understand your market positioning, your competitive landscape, or your specific audience’s quirks. It doesn’t know that your customers are mostly mobile users who prefer to call rather than fill out forms, or that your industry has specific compliance requirements for how information is displayed.
But yes, you can customize can’t you?
Most AI builders let you customize things. Great! Except now you’re spending hours adjusting, and trying to make the AI website match your vision. Are you the designer now or wetin?
You want to add a specific feature? Maybe a booking system that works exactly how you need it? Or integrate with your existing inventory software? The AI builder might support it, but now you’re diving into settings, plugins, and configurations. You’re not coding, technically, but you’re definitely doing technical work.
And when something breaks or doesn’t work quite right, you’re stuck. The AI can’t troubleshoot its own creation. You either figure it out yourself or… you need a human.
Collaboration can work.
Look, I’m not rigid. At Pishon, we have been building sites since when Dreamweaver was common. And we saw the rise of WordPress, Figma, Webflow, etc. What do they all have in common? Human input.
An AI can build you a website, but it can’t tell you what kind of website you actually need. Should you be focusing on e-commerce or lead generation? Do you need a blog or a portfolio showcase? What’s going to actually serve your business goals?
It also struggles with genuine creativity. Not the “arrange these elements nicely” kind of creativity, but the “let’s do something unexpected that perfectly captures your brand” creativity. The kind where a human designer suggests something you’d never thought of that turns out to be exactly right.
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How YOU can merge the 2 realities
You want AI website builder. But you also want a human designer. Well, me too. If only wishes were horses. Here’s what I will advice:
Start with an AI website builder to get the bones of your site up quickly. Let it handle the tedious stuff—basic layout, initial content drafts, responsive design setup. This is where AI shines and where it genuinely saves time and money.
Then bring in human expertise for the parts that matter most. This approach is faster and cheaper than building from scratch, but better than pure AI output. You’re letting each do what it’s best at.
Is there a complete AI website builder?
If you need a basic, functional website fast and you’re okay with it being generic—yes, AI can absolutely deliver that completely. For many small businesses, that’s genuinely enough.
But if you want a unique website? When I say unique I don’t mean fine designs or whatever, I mean your tone, colors, everything? Then you need human input. And we’re not there yet.
You’re going to have to understand and position yourself to work with a human and also the AI. TOGETHER.
It’s not just AI website builders
I mean every single tool has an AI replacement. App builders, design tools, content generators, etc.? It’s the same pattern across the board: they’re impressive at the basics but hit the same walls when you need something that actually fits your specific needs.
Let’s take it slow on the AI thingy, shall we? We build great websites here at Pishon. Both AI and NON-AI! Contact us or chat with us below 🙂
Cheers.
