{"id":3374,"date":"2018-10-31T07:37:21","date_gmt":"2018-10-31T07:37:21","guid":{"rendered":"https:\/\/pishondesigns.org\/Dbase\/?p=3374"},"modified":"2020-04-26T17:29:01","modified_gmt":"2020-04-26T17:29:01","slug":"accelerated-mobile-pages-amp-necessary-for-website","status":"publish","type":"post","link":"https:\/\/pishondesigns.org\/Dbase\/accelerated-mobile-pages-amp-necessary-for-website\/","title":{"rendered":"Why Accelerated Mobile Pages – AMP is necessary for your Website"},"content":{"rendered":"

I’ve been seeing stuff about\u00a0Accelerated Mobile Pages – AMP everywhere, even my Adsense, so I decided to do more research, especially if it meant more revenue. Here’s what I found!<\/p>\n

<\/p>\n

The Problem?<\/h2>\n

First, what are Accelerated Mobile Pages – AMP?<\/p>\n

Accelerated Mobile Page<\/em>\u00a0(or AMP, for short) is a project from Google and Twitter designed to make really fast\u00a0mobile pages<\/em>.<\/strong><\/p>\n

The keyword here, is\u00a0really fast.\u00a0<\/em>As in lightening\u00a0fast.<\/em><\/span><\/p>\n

Yeah, you have a website, I know, and you say it’s fast. But even 1 second of waiting can make a potential visitor leave your website, so why risk it?\u00a0<\/strong><\/p>\n

New\u00a0research by Google<\/a><\/span>\u00a0has found that 53% of mobile website visitors will leave if a webpage doesn\u2019t load within three seconds.<\/p><\/blockquote>\n

But my website is already optimized for mobile, you say. Yeah cool. However, if the mobile browser pages aren\u2019t loading quickly, that\u2019s a hiccup that can discourage users from enjoying your content.<\/p>\n

The Solution?<\/h2>\n

This is where Accelerated Mobile Pages – AMP comes in.<\/p>\n

\"\"<\/p>\n

Accelerated Mobile Pages (AMPs) are a set of protocols you can use to restructure your site, and make it easier to be loaded and viewed on a mobile device. At first glance, you might confuse this with simply making your site \u201coptimized for mobile devices,\u201d but\u00a0AMPs are a distinct concept.<\/em><\/p>\n

Mobile-optimized pages are loadable and viewable in mobile devices, but AMPs are designed to load much faster, providing users with instantly available content. It\u2019s similar to\u00a0Facebook\u2019s Instant Articles, but in the body of search results<\/em>. — FORBES<\/p>\n

This post about AMP will help further.<\/a><\/span><\/p>\n

Speed and SEO<\/h2>\n

If you want to rank high on any search engine<\/a><\/span> page, then you ought to know that speed is a very important factor. As quoted above, a 3 minute delay could cost you thousands<\/strong>, if not millions, depending on your traffic.\u00a0There\u2019s a significant correlation between site speed, page views and mobile search engine rankings.<\/p>\n

SEO<\/b>\u00a0Best Practices. Google has indicated site\u00a0speed\u00a0<\/b>(and as a result, page\u00a0speed<\/b>) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page\u00a0speed<\/b>.\u00a0 —<\/p><\/blockquote>\n

Recommended Reading: 5 Sure ways to Rank Higher in Search Engines<\/span><\/strong><\/span><\/a><\/p>\n

This is where having the AMP Plugin, if installed on your website can save your a**. Right now, you need speed on your site, and definitely before beauty, especially if it means some huge returns on sales, and yes, Adsense<\/a><\/span>!<\/p>\n

Let’s briefly check out some pros and cons of installing AMP.<\/p>\n