{"id":2839,"date":"2018-03-30T02:04:18","date_gmt":"2018-03-30T02:04:18","guid":{"rendered":"https:\/\/pishondesigns.org\/Dbase\/?p=2839"},"modified":"2018-03-30T02:04:18","modified_gmt":"2018-03-30T02:04:18","slug":"10-skills-you-need-as-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/pishondesigns.org\/Dbase\/10-skills-you-need-as-a-social-media-manager\/","title":{"rendered":"10 Skills You Need As a Social Media Manager"},"content":{"rendered":"<p>Some years back, the role of a\u00a0social media manager\u00a0might not have even existed. Today, however, almost every one and every company has a social media handle or is involved with social media one way or another.<\/p>\n<p><!--more--><\/p>\n<p>So what does it take to be a great social media manager? What skills do you need to master? Let&#8217;s quickly look at a few skills you need if you want to become a highly effective Social Media Manager.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2177321403470136\" data-ad-slot=\"5058759332\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><a href=\"https:\/\/pishondesigns.org\/Dbase\/follow-me-on-twitter\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"font-size: 14pt;\">&#8212;&#8212;&#8212;&#8212; Read Our Recommended post: Why You should be on Social Media<\/span><\/strong><\/a><\/p>\n<h3 id=\"panel-34198\" class=\"element_heading element_heading__colour-grey element_heading__alignment-left element_heading__weight-semibold\">What Do Social Media Managers Do?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2845\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/Social-Media-Manager1.jpg\" alt=\"Social Media Manager\" width=\"635\" height=\"427\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/Social-Media-Manager1.jpg 635w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/Social-Media-Manager1-600x403.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/Social-Media-Manager1-300x202.jpg 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/Social-Media-Manager1-272x182.jpg 272w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/p>\n<div id=\"panel-34199\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">\n<p>Social media managers create and maintain brand promotions, company information and marketing campaigns for their company across several different social media networks. They also monitor social media analytics using free or paid tools and respond to questions and comments according to the company\u2019s voice and guidelines. Social media managers work daily to produce new content for their companies, constantly innovating to push new ideas and formats and measuring how well those ideas perform.<\/p>\n<p>See required skills below to help you effectively manage your social media.<\/p>\n<\/div>\n<h3>Skill 1: Copywriting<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2856\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting.jpg\" alt=\"\" width=\"666\" height=\"315\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting.jpg 666w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting-600x284.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting-300x142.jpg 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting-520x245.jpg 520w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/copywriting-720x340.jpg 720w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/p>\n<p><strong>No one clicks on your links. No one comments on your posts or shares them. Why?<\/strong> You need to develop your copywriting skills.\u00a0To\u00a0drive engagement and clicks, you have to fit a captivating story into your social media post and without great copywriting skills that can be difficult.<\/p>\n<p>In addition to a basic eye for design, writing is an essential skill for a social media manager. You won\u2019t be writing full-length articles but you should know how to write short copy that can grab your audience\u2019s attention.<\/p>\n<p><a href=\"https:\/\/blog.bufferapp.com\/copywriting-formulas\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"font-size: 14pt;\">&#8212;&#8212;&#8212;&#8212; Check out copyrighting tricks here<\/span><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 2: Graphic Design\/Video Editing<\/h3>\n<p><strong>Social media posts with images receive\u00a0more\u00a0engagement\u00a0and\u00a043 percent of consumers\u00a0want to see more videos content in the future.<\/strong> The following images will give you a glimpse as to how important videos and graphics are for any social media manager.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2840\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/illustrations-help-with-instructions.png\" alt=\"illustrations-help-with-instructions\" width=\"1002\" height=\"430\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/illustrations-help-with-instructions.png 1002w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/illustrations-help-with-instructions-600x257.png 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/illustrations-help-with-instructions-300x129.png 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/illustrations-help-with-instructions-768x330.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2841\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-with-vs-without-image.png\" alt=\"\" width=\"669\" height=\"412\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-with-vs-without-image.png 669w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-with-vs-without-image-600x370.png 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-with-vs-without-image-300x185.png 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2842\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages.png\" alt=\"\" width=\"441\" height=\"440\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages.png 441w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages-300x300.png 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages-100x100.png 100w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages-150x150.png 150w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages-160x160.png 160w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/tweetswithimages-320x320.png 320w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/p>\n<p>Don&#8217;t worry, it&#8217;s not so hard to learn simple image\/video editing, but the faster you do so, the better for your brand &#8211; unless you have thousands of dollars to fork out for an external social media manager.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2177321403470136\" data-ad-slot=\"5058759332\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 3: Research.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2853\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/research.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/research.jpg 800w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/research-600x450.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/research-300x225.jpg 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/research-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Social media managers must stay up-to-date with the ever-changing world of social and digital media, the new measurement tools others are using and what competitors are posting on a daily basis. Great social media managers set up\u00a0<a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a>\u00a0on popular topics and to keep up with trending content. The Twitter Trends sidebar and Facebook Trending sidebar are also useful areas, and hashtag research can help, too. The bottom line though, is <strong>research.\u00a0<\/strong>I&#8217;m writing this blog post at 2AM, with over 20 tabs open as I learn as well.<\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 4: Interpret Analytics<\/h3>\n<p>The term, &#8216;Analytics,&#8217; refers to both\u00a0social media metrics (e.g. likes, comments, shares\u00a0etc.) and\u00a0business metrics\u00a0(e.g. traffic, leads, conversions, revenue\u00a0etc.). A great social media manager is able to understand both types of metrics and tie them together to give an overall view of the\u00a0company\u2019s social media performance against business goals.<\/p>\n<p>For example, if your goal is to drive traffic from social media channels to your website and drive sales, being able to attribute traffic and conversions back to channels and even certain posts will help your team to understand what content is helping you to achieve your goals.<\/p>\n<p><strong>Knowing how to read and interpret data is now an important skill for social media managers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 5: Good Communication Skills<\/h3>\n<p>With features and apps like\u00a0Facebook Live,\u00a0Instagram Live\u00a0and Periscope, live videos are becoming more and more important on social platforms. And marketers have noted this change, with\u00a042 percent of marketers\u00a0saying they want to create more live videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2847\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/b2c-content-priorities.png\" alt=\"\" width=\"679\" height=\"527\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/b2c-content-priorities.png 679w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/b2c-content-priorities-600x466.png 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/b2c-content-priorities-300x233.png 300w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>To tap into the live video trend, social media managers have to be confident enough to go live on social media to connect with their audience. Having public speaking skills will help you to present your ideas, interview guests, answer impromptu questions and chat with your followers in real-time.<\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 6: Gossip Guru<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2852\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/social-media.jpg\" alt=\"\" width=\"651\" height=\"386\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/social-media.jpg 651w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/social-media-600x356.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/social-media-300x178.jpg 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/p>\n<p>Lol. Unfortunately this is true.\u00a0 You have to be on top of the latest digital marketing trends and celebrity gossip even if you don&#8217;t want to. Share videos. Retweet. Social Media is a funny world &#8211; and you have to see the funny part. You gotta follow the gossip!<\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 7: Search Engine Optimization (SEO)<\/h3>\n<div id=\"panel-34211\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">\n<p>SEO has a large amount of influence on content and social media. In fact, according to Hootsuite,\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-and-seo-increase-your-reach\/\" target=\"_blank\" rel=\"noopener\">SEO has great impact on your social media strategy<\/a>. A great social media manager knows this and strives to always optimize content on social networks with SEO in mind. When you embrace SEO as part of your social media strategy, you attract a larger audience, leading to more potential customers.<\/p>\n<p>As Forbes explains, \u201ccontent is the cornerstone of your SEO strategy, and your\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/meghancasserly\/2012\/05\/11\/10-jobs-that-didnt-exist-10-years-ago\/2\/\" target=\"_blank\" rel=\"noopener\">social media manager<\/a>\u00a0is the gatekeeper and promoter of much of this content.\u201d When thinking about combining SEO and social media, task yourself the following questions:<\/p>\n<ul>\n<li>Do you understand the connection between exposure on social media and increased rankings in the SERPs?<\/li>\n<li>How will you promote your blog content on social media?<\/li>\n<li>Do you know how driving traffic to your company\u2019s website impacts revenue?<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Skill 8: Customer Service<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2848\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph.jpg 1200w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph-600x314.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph-300x157.jpg 300w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph-768x402.jpg 768w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/what-is-the-best-way-to-train-your-customer-service-team-open-graph-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>God knows how many times I&#8217;ve had to manage an unhappy customer for some of my clients on their social media accounts<\/strong>. And being sometimes hot-tempered myself before, it was a learning process. Now, all I do is smile and tweet nice. Even for people in the creative sector, eg musicians and public figures, how do you respond when your followers are openly rude?<\/p>\n<p>As the face of your company on social media and the person who is likely to be responding to at least some of the messages your brand receives on platforms like Twitter and Facebook, it\u2019s important for social media managers to have conversational skills and empathy to help you customers on social media.<\/p>\n<p>As Forbes explains, \u201cA successful\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/jaysondemers\/2015\/06\/08\/5-skills-your-social-media-manager-must-have\/2\/\" target=\"_blank\" rel=\"noopener\">social media manager<\/a>\u00a0knows that your social media presence is your brand\u2019s face online; that everything they say or do on social media is a representation of the brand \u2013 for good or for bad.\u201d<\/p>\n<p>How good are your people management skills?<\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 9: Business Sense\/Know how to Make MONEY!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2850\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-money.jpg\" alt=\"\" width=\"625\" height=\"356\" srcset=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-money.jpg 625w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-money-600x342.jpg 600w, https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2018\/03\/facebook-money-300x171.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><strong>Being able to generate likes and shares is great; knowing how social media fits in with the entire business strategy is even better!<\/strong> A business-savvy social media manager sees the bigger picture and understands the role of social media in the company.<\/p>\n<p>They understand which metrics are most relevant and crucial to the business and how social media can help to push them higher. For example, a B2B social media manager might focus on generating leads for her sales team while a B2C social media manager might focus on increasing customer purchases directly. This way, her impact goes beyond just social media but to the entire company.<\/p>\n<p>&nbsp;<\/p>\n<h3>Skill 10: Accept that you don&#8217;t know shit.<\/h3>\n<p>After following all the steps above and getting the required skills, delete it all and start again. I&#8217;ve seen guys who have no social skills whatsoever still kill it on social media. It&#8217;s not always in the books, i tell you. Sometimes just go with your guts.<\/p>\n<p>But still, a little learning never hurt anyone.<\/p>\n<p>Follow us on Social media <a href=\"https:\/\/www.instagram.com\/pishondesignstudio\" target=\"_blank\" rel=\"noopener\">here<\/a>, and follow me personally <a href=\"https:\/\/www.instagram.com\/zainabsule\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Goodluck!<\/p>\n<p>Zee.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2177321403470136\" data-ad-slot=\"5058759332\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some years back, the role of a\u00a0social media manager\u00a0might not have even existed. Today, however, almost every one and every company has a social media handle or is involved with social media one way or another.<\/p>\n","protected":false},"author":1,"featured_media":2849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[638],"tags":[144,649,650,194,247],"class_list":["post-2839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-pishon","tag-social-media-manager","tag-social-media-skills","tag-tips","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Skills You Need As a Social Media Manager &#8226; Pishon Design Studio | More than Web Design.<\/title>\n<meta name=\"description\" content=\"What does it take to be a great social media manager? 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