{"id":1720,"date":"2020-04-05T01:30:43","date_gmt":"2020-04-05T01:30:43","guid":{"rendered":"https:\/\/pishondesigns.org\/Dbase\/?p=1720"},"modified":"2020-04-24T00:43:30","modified_gmt":"2020-04-24T00:43:30","slug":"how-to-run-a-successful-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/pishondesigns.org\/Dbase\/how-to-run-a-successful-email-marketing-campaign\/","title":{"rendered":"Running a Successful Email Marketing Campaign"},"content":{"rendered":"

How do you know if your email marketing campaign is working? With around\u00a0269 billion emails sent each day<\/a><\/span>, there\u2019s a lot of competition for your audience\u2019s attention.<\/p>\n

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Why an Email Marketing Campaign?<\/h2>\n

One advantage we have is that people still use email widely.\u00a0This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales. But before you run a successful email marketing campaign, you\u2019ve got to do some research. So how do we start?<\/p>\n

Start with an Objective<\/h3>\n

“It\u2019s important to understand what your main objective is when sending emails.<\/strong><\/p>\n

A lot of people get hung up on open rates, thinking they need to be focusing on subject lines to get more opens (“click bait”), and in turn will drive clicks. What most will find out, however, is that there’s usually a disconnect between the subject line and the content of the email. People open an email but don\u2019t find the content they expect,\u00a0so they immediately click off or delete. Even if the content is good, most people don\u2019t give it a chance if it\u2019s not the content they are looking for because the subject line is too vague or misleading.<\/span>” – FORBES<\/p>\n

Outline the goals of your email marketing campaign. <\/strong><\/span><\/p>\n

Example:\u00a0<\/strong><\/span><\/p>\n

    \n
  • Remind customers that your business exists<\/em><\/li>\n
  • Reward existing customers with special promotions<\/em><\/li>\n
  • Nurture prospective customers with drip email campaigns until they are ready to buy<\/em><\/li>\n
  • Actively try to get prospects to purchase your product or service<\/em><\/li>\n
  • Encourage customers to refer their friends and family to you<\/em><\/li>\n
  • Communicate and build your brand image<\/em><\/li>\n
  • Foster engagement and relationships with your clients<\/em><\/li>\n<\/ul>\n

    1. Know Your Audience<\/h3>\n

    If you\u2019re just getting started, you\u2019ll have to target your content. Don\u2019t worry; you\u2019ll start collecting subscriber info the minute you send your first campaign, so next time round, you\u2019ll have real data to work with.\u00a0Think about your target audience. Being empathetic about the needs and concerns of your target audience is the quickest way to create meaningful email content and campaigns that will be both valuable to you and your customers.<\/p>\n

    2. Good and Creative Subject Line<\/h3>\n

    The subject line has a main role to play when it comes to getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.<\/p>\n