{"id":1009,"date":"2012-05-25T02:09:00","date_gmt":"2012-05-25T02:09:00","guid":{"rendered":"https:\/\/pishondesigns.org\/Dbase\/?p=1009"},"modified":"2020-04-26T12:48:24","modified_gmt":"2020-04-26T12:48:24","slug":"everything-is-going-mobile","status":"publish","type":"post","link":"https:\/\/pishondesigns.org\/Dbase\/everything-is-going-mobile\/","title":{"rendered":"Everything is going mobile!"},"content":{"rendered":"<p>The trend is clear: Business is going mobile.<\/p>\n<p><!--more--><\/p>\n<p>Whether it&#8217;s Microsoft&#8217;s renewed emphasis on touchscreens and tablets in Windows 8, or companies like Instagram eschewing full-blown desktop websites in favour of smartphone apps, there is an uptick in \u201cmobile first, desktop second\u201d business strategies.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-2177321403470136\"\n     data-ad-slot=\"5058759332\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><a href=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2012\/05\/mobile-apps-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; float: left; padding-top: 0px; border-width: 0px;\" title=\"mobile-apps-blog\" src=\"https:\/\/pishondesigns.org\/Dbase\/wp-content\/uploads\/2012\/05\/mobile-apps-blog_thumb.jpg\" alt=\"mobile-apps-blog\" width=\"240\" height=\"238\" align=\"left\" border=\"0\" \/><\/a>In the last few years mobile has absolutely exploded. It&#8217;s the way people shop, browse the web and check email and the numbers are increasing exponentially. Because of this, we need to shift our focus on building websites explicitly for the desktop and really start thinking about the context that our work is being seen in and interacted with. We need to rethink the way we&#8217;re building websites.<\/p>\n<p>When it comes to a mobile web experience we&#8217;ve got two options: dedicated and responsive.<\/p>\n<p>A dedicated mobile website is a mobile optimized version of our website that usually resides on its own domain or subdomain. With a dedicated approach we can easily give our users the option to view desktop or mobile. We&#8217;ve also got more control over resource optimization and load time.<\/p>\n<p><em>By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete? Will you drop an egg from an angry bird on the submit button to send a form? Probably not, but it does mean that if you do not have a user-friendly mobile presence you\u2019ll be missing out on over half of all web browsers. <\/em><\/p>\n<p>Creating a mobile version of your site doesn\u2019t have to be painful or expensive. In fact it\u2019s typically a smaller version of your existing website with a more simplistic design. The important thing is to identify the key actions you want your customers to take when accessing your mobile site.<\/p>\n<p><strong>There are a number of basic guidelines you need to keep in mind when developing and designing mobile websites:<\/strong><\/p>\n<ol>\n<li>\u2022 Screens are smaller, which means the fonts are smaller, which means it\u2019s highly unlikely you\u2019re going to read War and Peace on your cell phone. Eliminate some of the content.<\/li>\n<li>\u2022 People are not going to fill out long forms using their phone, with coffee in one hand, while driving down the highway. It\u2019s hard enough to dial a number while weaving through traffic. If you have a form, keep it simple: name &amp; email.<\/li>\n<li>\u2022 File size \u2013 3G, 4G, 12G, where will it end? Right now, however, I don\u2019t care how many G\u2019s your phone pulls it\u2019s not going to quickly download a 5MB PDF of your company\u2019s terms and conditions. Face it, phones will never be as fast as desktops or they would make desktops the size of phones. So try to limit the size of files and images on your mobile site.<\/li>\n<li>\u2022 iPhones, Androids, BlackBerrys oh my! With so many different phones and operating systems you need to keep your site platform agnostic. For example, flash won\u2019t work on your iPhone. This means all those pretty moving images and text can\u2019t be seen from your phone.<\/li>\n<\/ol>\n<p>In short, when creating your mobile presence, simpler is better. Reduce the content and file size, limit the amount of typing your customer is required to perform, take advantage of smart phone capabilities by adding click to talk numbers and location finders. Follow these steps and you will be primed for mobile Web success.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-2177321403470136\"\n     data-ad-slot=\"5058759332\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<h4><em>The driving force behind this trend is the expected growth in the consumer adoption of tablets and smartphones. According to predictions by market intelligence firm IDC, <\/em><em>mobile devices will outnumber laptops and desktops<\/em><em> combined by 2015.<\/em><\/h4>\n<p>There are now over 1.2 billion mobile Internet users worldwide. This exciting statistic means that business owners can no longer afford to ignore the rising tide of people accessing content via their phones and tablets. So where to from here?<\/p>\n<p>The next question many are asking is mobile app, mobile site, or both?\u00a0 Based on the content you need to display and the service you need to provide, this decision is an important one. One thing is for sure however, retailers can no longer afford to neglect their mobile presence.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The trend is clear: Business is going mobile.<\/p>\n","protected":false},"author":1,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything is going mobile! &#8226; Pishon Design Studio | More than Web Design.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pishondesigns.org\/Dbase\/everything-is-going-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything is going mobile! 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