October 28, 2018 Zee

5 Sure Ways to Rank High on Search Engines

Sometimes success is deliberate and intentional. Read this if you want to rank high on search engines.

It’s a nice thing to be number one on Search Engines for a specific keyword. I didn’t know how important it was until I ranked Number one for my Coreldraw Vs Photoshop article. Since then I grew from a few hundred visits a month to over 2.5k visits in a month. Not much, I know, but hell, it’s something!

 

 

Enough talking! How do I get on the first page of Google? Here are 5 sure ways to rank top on search engine pages.

Sometimes, it’s sheer luck.

Like my post above, I didn’t do anything. I just got lucky. wink. But that’s not good enough. You have to be very deliberate about success, and about SEO, so now I make deliberate attempt, using tools like Yoast SEO to tweak my post with relevant keywords, and cornerstone content. Unfortunately, that isn’t enough.

This is where Backlinking comes in.

But first, here’s why Google is important.

Google’s objectives is to ensure that it is always delivering search results that users find relevant, interesting and also  timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breathing down its neck are rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google (rumours are constantly circulating that Facebook is building its own social search engine). If Google doesn’t continue to deliver then its whole existence is heading for a slippery downward slope of Web extinction.

So… how do I rank??

Ok.

1. Publish Great & Quality Content

Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Google tries to give their users the best, most useful and relevant content. Your content should capture the attention of readers and deliver real value.

People use the web to find information, that is why Google is putting such a high value on unique content. Creating great contagious content that begs to be shared such as videos, blog posts and ebooks also has a big side benefit.

 

2. Go Crazy with Keywords

Identify and target a keyword phrase for each page. Use tools like ahrefs.

Yoast SEO calls it a Focus Keyword.

Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best webdesign course,” or “nigerian web design companies”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Keywords are the best way to show Google the relevance of your content, and thus rank higher for your keyword. For SEO purposes, they are more important than videos and images because Google can’t easily decode those. They can’t be easily counted, so they may not actually get treated as content on the page.

Recommended Read: How Website Traffic Contributes to Your Success

 

3. Backlinking

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink.

In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

 



 

In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

 

Backlinking Glossary

  • Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
  • No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
  • Do-Follow Link: By default, all the links that you add to a blog post are do-follow links and these pass link juice.
  • Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.
  • Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
  • Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.
  • Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

Culled from ShoutMeLoud

I get a lot of requests from other bloggers to link to my site, as seen from the screenshot below:

That’s backlinking.

You can buy backlinks, or sell it, as I did to the poster above, but be careful. Some sites do more harm than good!

Here are the steps to utilizing backlinks effectively:

  1. Take care of the on page optimization of your website
  2. Focus on high quality link building
  3. Leverage content

Methods for leveraging content include:

  1. Guest posting
  2. Earning mentions
  3. Influencer marketing
  4. Link reclamation

If a high-ranking site links to your site, it will bring the link juice to your site, thereby raising the rank of your website. You can also try to get listed in free, trusted open directories and professional bodies associated with your niche.

I don’t do so much of backlinking, but as I learned from the Skyscraper Approach, I can’t wait for my content — no matter how good it is to get me on number 1 of google – I gotta be deliberate about it!

 

4. Link Everywhere within Your Site

Honestly.

You want your page to be well hyperlinked. For example, check this page to see 7 more ways to get traffic to your blog and check this page to send me a request to design your site.

See what I did there? I just sent you to 2 pages within this site. That’s site linking. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.

You need to rank on Google, but you also need to optimize your website for search engines that best support your website’s niche.

The rank of your page is a number from 1 to 10 based on its outbound and inbound links.

To determine the rank of your website, you may download a plugin like PageRank Status, which works with the Google Chrome browser. Knowing your rank will help you monitor your improvement.

 

5. Social Proof/Signals

Social signals also come in the form of links. If you want to rank high on search engines, you need to have a very active social account.

I believe this 100%.

To improve your rank, make sure all your social media accounts are linked to your website.

Google crawlers use Facebook and Twitter links like they are regular backlinks for signaling purposes. But by themselves they aren’t necessarily considered as ranking factors. Rather, they instead show relevancy and help Google to discover index-able content.

One of my best referrals for my personal website is my Twitter Account. Well and other news sources as well. Nothing beats social.

Good luck!

Zee



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Zee

Welcome to The Pishon Design Blog! The exciting digital space of Zainab Sule, who seems to be quite at home with Code and guitars. This blog focuses on latest web design trends, apps, and everything digital! Follow us with @pishondesignstudio on Instagram!