Is it every business that needs a Facebook page? Or a Twitter account? Or even a blog? No. I always tell my clients that it’s not necessary to be on Social Media. I’ve changed my mind, but there are still some exceptions to this rule. (If your website doesn’t require human interaction, no need o).
Here are a few reasons why your business (whatever it is), should have a valid and up-to-date social media presence.
Branding: – Create a recognizable identity for your product or service. This is extremely important for a small business. Your social media networks are new channels for your brand’s content. This simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
Social networking with potential clients and customers from all over the globe: – With social networking sites such as Facebook, StumbleUpon, MySpace and Twitter, among many, many others, you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless.
Improved brand loyalty: According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” (Forbes)