Why Use Social Media Ads?

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Social network advertising, also social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately. (Wikipedia)

Social network advertising is not necessarily the same as social media advertising. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertiser.

Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.

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You Need a Responsive Website – or none at all.

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Have you noticed that when you visit some sites on your device – ipad, phone, etc – they seem to fall to the exact size of the screen? There’s also a high chance that you’re reading this post on your mobile phone or handheld device.

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

In this post, I’ll give 5 reasons why your site needs to be mobile responsive, and soon!

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Why Your Business Needs To Be on Social Media

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Is it every business that needs a Facebook page? Or a Twitter account? Or even a blog? No. I always tell my clients that it’s not necessary to be on Social Media. I’ve changed my mind, but there are still some exceptions to this rule. (If your website doesn’t require human interaction, no need o).

Here are a few reasons why your business (whatever it is), should have a valid and up-to-date social media presence.

Branding: – Create a recognizable identity for your product or service. This is extremely important for a small business. Your social media networks are new channels for your brand’s content. This simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

Social networking with potential clients and customers from all over the globe: – With social networking sites such as Facebook, StumbleUpon, MySpace and Twitter, among many, many others,  you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless.

Social Media

Improved brand loyalty: According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” (Forbes)

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How do I promote my website or Blog?

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Now you have that website you’ve always wanted. Cool.

The only problem is that you’re the only person who has visited it in the past week. Jeez. That won’t do. You need to get that website out. And fast too! So how? You ask.

Well.

That’s a question that every body who has a website asks. I always tell my clients that there’s no point owning a website if you do not know how to tell people you have one. And there’s no way everyone will know you personally and yet you need them all to come to your website. Lemme show you a few ways you can do that. Read on…

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Why PHP in web design?

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So someone asked me why I use PHP to design websites. Well, I rarely do since most of the designs have been working with lately seem to do fairly ok with HTML and CSS. But when it comes to heavy metal designs, I can pull my PHP weight around. Here’s my answer.

When we talk about web designing, the first language which comes into our mind apart from HTML is PHP. Why? It is one on the hottest scripting language into today’s technology world. Well, the reason behind its popularity is no license cost. PHP is open source, which means that you can download free of charge and use at will.

Web designers use PHP to develop fast, secure, scalable, and dynamic web portals. The advantage of using the language is that customized web forms and functions can be created. The codes of PHP are compatible with all versions of HTML making it one of the most compatible languages. The language is very easy to understand and boosts simplicity in terms of design and interface. The security functions in PHP makes the application secure from virus and spyware attacks. Continue reading “Why PHP in web design?”

Why Web Designers hate Internet Explorer

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One of the first things you notice when designing your website is that web browsers will display your website differently. Of course, this is to be expected. Firefox, Chrome, Safari and Opera are some of the browsers that we have that can show distinct differences in our websites, but – the main headache for almost all web designers is Internet Explorer. No matter how much you tweak your code – IE will still be the bane of your design headaches. Sure, we could ignore that particular browser – after all, our site is showing well on other browsers, yea? Unfortunately no. IE is still the most used browser in the world, some research says.

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TOP 5 ANDROID APPS FOR WEB DESIGNERS

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I’m an avid freak for mobile apps. I have loads of them on my devices. And well, if they help me work better, then I’m a fan! Here’s five of my favorite apps to use when working on websites. You can get these apps on the Playstore or App Store.

1. DROPBOX

Price: Free (requires Dropbox account)
Platform: iPhone/iPad/Android/BlackBerry
Link: Dropbox.com

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Designing Photography Websites

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Designing a website to showcase photography is not as simple as it sounds. It needs planning, intense concentration and a whole lot of patience. With a normal website, there is usually a consistent structure, which includes a header, a navigation menu, sometimes a sidebar, and usually a footer. However, when showcasing photography, there are no limits. You don’t need a navigation bar, header, or footer, if you don’t want to have them.

Here’s my 2 cents on what you need to design a great photography based website.

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How to Negotiate for Websites

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As a web designer in my other life I love negotiating for jobs. You need it if you need to survive in the web design business. I see it as a mental strength or weakness. Here are some tips on how to negotiate for web design jobs.

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One of the biggest problems that web designers come across is a client who wants to negotiate their prices. It can be hard to know what outcome is going to make both yourself and the client happy, and, even after years of practice, it is still possible for web designers to make financially devastating mistakes when it comes to negotiating. Continue reading “How to Negotiate for Websites”

New Year, New Web Design

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Thank you, dear Pishon clients, for your support — it means the world to us. On behalf of myself and the Pishon Design team, we wish you a happy, healthy and prosperous 2015. Let it be the best year of your life.

Take advantage of our 50% price slash this month!

We keep our promise to keep providing awesome websites, and more creative ways to reach your audience.

Kisses.