How much does a website cost?

Jun 12

4 out of 5 inquiries from new customers begin with some form of the question, “How much does a website cost?”

I think they would be most happy if we could open up the magic website price book and provide them with a useful answer. Instead, we usually say … “Well, that depends upon the type of website you would like to build.”  (How’s that for helpful?)

Actually, it is helpful because such a question begins a discussion that allows both parties to thumbnail out the actual scope of the project at hand.

Here is my firm’s approach to collecting the information necessary to provide initial pricing estimates.  It is a four quadrant model that includes: scale, features & functionality, content development, and interactivity.

Scale – How many sections and pages are we thinking about here?  Is it a redesign of your current site whereby the size of the site might grow by a foreseeable percentage?  Is there a competing site that does a good job capturing the information we’re hoping to capture?  Have you jotted out a preliminary sitemap?  The more thoughts the client can provide on the scale of the site, the quicker we can provide helpful budgetary information.

Features & Functionality – Basically this means “what do you want visitors to be able to do on your site?” – and – “what type of management control and integration are you looking for on the back end?”.   Front end features are usually more obvious.  Are you looking for basic forms, links, and a search feature?  Do you want to post jobs, manage news & events, and host a forum?  Is ecommerce involved? (If so, get ready for a good many more questions.)  Back end features are typically not as thought through.  What degree of content management are you looking for?  Does the site need to integrate with any other software, servers, databases?  One atypical feature request can easily add 50% to the cost of a web project.

Content Development – Content covers both the copy (words on the page) and the images (photos, illustrations, video).  Will the client be providing final website copy?  Or, will you be in need of copywriting and/or copyediting services?  To what degree?  Is there any video production needed for the website?  Will we be using stock photography, client-provided photography, or custom photography?

Interactivity – How much interactivity are we wanting to incorporate into the website?  Hold all other parts equal (scale, features, content), a website with a high degree of interactivity (transitions, multimedia presentations, flash integration) can easily cost 2-3 times more than a basic static website.

To make the “how much?” question even more interesting, the “how much” often depends upon “who” you’re asking.

As you move across the scale from part timers/freelancers/students/friends to very-large-agencies, the cost of a similarly scoped project will increase exponentially.  Experience, team size, and overhead all get factored in and influence the pricing.  On the plus side, you do usually get what you pay for.  Not always.  Usually.  Also, it’s sometimes comforting to know that your web resource will be reliable and won’t be moving/leaving the industry/graduating/you-name-it any time soon.

Technologies used to create your website certainly influence price.  Microsoft licensing costs can add up.  Open source web technology provides a major value, though is not welcome in all organizations.

Lastly, certainly not least, is the degree of search engine optimization effort that is provided with your website.   If a web partner is going to invest the time and effort to identify how people find your business and then incorporate that knowledge into the architecture of the website, be prepared to see at least a few thousand dollars added to the cost of the project.

Some sites cost $1,200.  Others $300,000.  Still others $2MM.   There’s no one price for a website, only a series of trade-offs.


Culled from:

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New Year, New Web Design

Jan 07

Thank you, dear Pishon clients, for your support — it means the world to us. On behalf of myself and the Pishon Design team, we wish you a happy, healthy and prosperous 2014. Let it be the best year of your life.

We keep our promise to keep providing awesome websites, and more creative ways to reach your audience.



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Website Ideas for 2014

Dec 28



Above all, web designers have got to realize what it takes to stay competitive. They need to mix disciplines and understand that there’s a lot more to HTML conversion than they ever thought.

Here’s a list of  points a web designer should be aware of in 2014.

  1. Web Design is not the same as Graphic Design. Great graphic design involves attention to detail, extreme concentration and a clear eye for aesthetics, but web design is very different. Aside from the possible technology limitations of web design, grid differences mean that print work doesn’t always translate well to the web.
  2. Coding is essential, and you’d better know all possible markup languages. You don’t have a clear understanding of what can be created and what has to be included until you know all the tricks of HTML5, jQuery, Ruby, Foundation, PHP, and CSS. Once you get going with these technologies, you will notice a whole new world of opportunity opening up for you. Web design is not only about visual communication but also about interaction with the reader, and the deeper your knowledge, the better business results you will achieve.
  3. The world is going paperless. Travelling, financial services, banking, social interaction, shopping and education are all now firmly entrenched online, and the digital trend will only expand further. There is always someone who needs a web design service, and guess what? In future you will have tons of job opportunities.
  4. You can become a Pro for free. There’s no need to spend thousands on a university course when there are so many web design resources available for free.
  5. Talented web designers network with others. Whether you’re a freelancer or part of a big company, it’s still impressive if you can demonstrate your hard work to your partners and clients through your own channels. Personal engagement and virtual meetings let you join the world web design party and build many useful connections!
  6. Content is king. But nobody is going to recognize the king if he has no throne, no crown or no scepter. A good web designer provides those stylish accessories with the help of elegant frameworks and smart layouts.
  7. Limitless design is also purposeless design. Constraints on your web design create a clear focus with visible benefits for your potential customers.
  8. Define the problem before offering solutions. You have to understand the identity and needs of your target visitor, what your limitations are and the desired final result.
  9. Typography is your friend, not foe. As soon as you grasp the concept of typography, it will become your seventh sense and you won’t even have to think about it.
  10. Criticism is love. You need to accept that your work is never perfect. Grow a tough skin because you will not learn anything by only listening to those who praise you to the skies.
  11. Web design can’t be free. Even if your good buddy is pleading for a great website, you don’t want to lose professionalism and understanding of what real fieldwork is like.
  12. SEO is still there. And just pasting keywords into text won’t get the job done. You need to be aware of link building, quality HTML, image quality, meta tags, descriptions and many other elements.
  13. There are many eBooks and blog subscriptions for you to investigate. Keeping up-to-date with the ever-changing trends in modern web design is impossible with traditional methods alone – you need to support your knowledge with practical insights from industry leaders. Use RSS and be blessed with wisdom!
  14. Share your experience with other professionals. No matter what channel you choose, don’t be too greedy to drop a few lines to GitHub, web design social groups or thematic discussion boards, with screenshots.
  15. All online spheres are mutually dependent. Whether it is web design, web development, social media, marketing automation or online sales, be aware that your work is just one cog in the business machine.
  16. Web designers should have really good taste. The world of design isn’t limited to computers. Grab some inspiration by keeping an eye on today’s illustrators, visiting exhibitions and art galleries, taking an interest in photography and staying abreast of other prominent examples of visual communications.
  17. The more web design work you see, the sharper your eyes get. Drawing inspiration from the example of industry leaders is important, but also look at average websites just to identify their drawbacks and learn not to repeat them.
  18. Apple and Microsoft are still two giants that set web design trends. That’s why you need to keep up to date with any new features that may have appeared on Apple/Microsoft products and how you might need to adjust your own style according to these changes.
  19. Responsive design is never unwelcome. Though it’s been a huge trend for 2012 and 2013, it is still totally in the spotlight. People are on the move for the most part of their day, so why would you expect them to sit faithfully at the desktop?
  20. Your style needs to fit the product. For example, it’s unacceptable to draw Windows-based software websites in Apple style.
  21. You don’t have to be Van Gogh but you need to understand why people love him. The same works with trends – you’ve got to understand the nature and the insights behind anything that becomes viral in web design.
  22. Web design is all about balancing the needs of the employer company and the end user. You need to learn to protect your user-friendly vision. If your employer tries to push strange ideas on you that you know will adversely affect website traffic; you might need to be super firm or even quit the job.
  23. The KISS (keep it short and simple) rule. Your website’s interface should be simple and clear. your visitor should only need to perform the minimum number of actions.
  24. Don’t make your client think too much. Avoid complicated actions on the client side that cause frustration.
  25. Remove the obvious. Leave only elements that are absolutely necessary. Any information and navigation overloads work as anti-inspiration for the user to come back.
  26. Remove the noise. Make sure the least important interface elements do not interfere with what your main interface elements demonstrate.
  27. Classic solutions are always more reliable than fancy trends. Follow tried and tested methods rather than falling for trends in UI that might not work out well.
  28. Try the familiar approach. Your users might be looking for something familiar in the first instance, so use at least some standard elements in your website.
  29. People don’t read, they look through. Don’t make your readers wade through large masses of text – they won’t like it.
  30. Borrow smart ideas from industry leaders. You don’t need to re-invent the wheel.

– Culled from

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Dec 05


I’ve not updated this blog in a while. It was kinda deliberate. Just thought to stop by and wish y’all happy holidays.

Have fun,


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A few tips on negotiating:

Jun 03

* – If you’re a poor negotiator, then set a limit on what you will pay or accept, and on any conditions attached. Do not deviate. Your first thought is your best thought.
* – Most negotiations are unnecessary. Don’t enter into them.
* – Do your homework. What you don’t know or haven’t bothered to find out can kill you in any serious type of negotiation.
* – Get all of the professional help you can trust. Do not surrender control of negotiations or the agenda to such professionals. They are not the one who will have to live with the consequences. You are.
* – If your advisors are leading you down a path you don’t approve of, call a time-out and tell them privately that if they continue along that route you will get new advisors.
* – They’re not your friend. They’re your enemy. If you do not understand that real winners and real losers emerge from real negotiations, then you’ll be robbed, whatever the circumstances.
* – Listen, when engaged in serious negotiations. You are in no hurry. Nobody ever got poor listening. Use silence as a weapon.
* – Choose a rogue element to your advantage, and bring it into the negotiation at a late stage.
* – Divide and rule always works.
* – Permit no such weaknesses in your own camp.


Culled from How to Get Rich – by Felix Dennis


Zainab SULE

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Design Your Website for just N70000 this June.

May 31


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Dec 05

You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.

When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

  • Goals should be specific.
  • Goals should be measurable. Have a yardstick for measuring outcomes.
  • Goals should be attainable. Draft realistic goals that challenge you.
  • Goals should be relevant. Make sure each goal is consistent with other goals you have established and fits with your immediate and long-range plans.
  • Goals should be time bound. Give yourself time to achieve your goals.

Specific – A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six "W" questions:

  • *Who: Who is involved?
  • *What: What do I want to accomplish?
  • *Where: Identify a location.
  • *When: Establish a time frame.
  • *Which: Identify requirements and constraints. *Why: Specific reasons, purpose or benefits of accomplishing the goal.


Measurable – Establish concrete criteria for measuring progress toward the attainment of each goal you set. To determine if your goal is measurable, ask questions such as……How much? How many? How will I know when it is accomplished?

Attainable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them.

Realistic – To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. Your goal is probably realistic if you truly believe that it can be accomplished.

Time Bound – A goal must have a target date. If you desire to make a million dollars, but don’t set the timeline for it, it won’t be motivating. A deadline too far in the future is too easily put off. A goal that’s set too close is not only unrealistic, it’s discouraging.

Long Term Goals: long term goals are simply a description of what you want for yourself in the future — say about 3 to 5 years out. The best way to define them is to give examples: graduate college, get a good job, find a life partner, get rich quick, etc…

A goal is not a plan, it’s more like a wish list with (hopefully) a basis in reality.

Then set short term goals to reach that plan.
What can I do 6 months from now?
What can I do 6 weeks from now?
What can I do today?


Culled from From Paul J. Meyer’s "Attitude Is Everything."


Happy Holidays.


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Working for a Medal

Aug 06


I’ve been watching the London Olympics since it started and I must say even from the screen, its been contagious. Tears of sorrow for loss, tears of joy for a medal – be it silver, gold or bronze.

Read more on my personal blog here…

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Definition of a HUSTLER!

Jul 01

There are 7 characteristics of a hustler. God bless ur hustle this July.

  • A focus on results
  • Impatience
  • Shamelessness
  • A strong follow up
  • Dealing with rejection
  • High values
  • Resourcefulness

A hustler is someone who is single minded in his quest to get results. Nothing else motivates him. Nothing else matters. To hustle you have to think big picture and you have to be driven by creating significant results for your venture. It doesn’t matter if it’s closing deals or closing a round of funding – a startup hustler gets things done that drive revenue for the company and that are crucial for survival and for growth.


A good hustler knows only one timeline: now! He wants to find the shortest way possible to generate the needed outcomes.


A good hustler is willing to look foolish in the name of progress. He’s willing to ask for things that others are afraid to ask for. The reason for that is that a good Hustler doesn’t care about rejection or humiliation to some extent. He knows that failure is part of the game. And he understands that he can’t succeed if he doesn’t go for it. Only extraordinary actions create extraordinary results.

Follow up

This is a big one: A good hustler knows that life is all about the follow up. If showing up is 50% of success – the other half is about being the one person that actually follows up until he gets the job done.


If he doesn’t get rejected he’s not really a hustler. If he doesn’t have a high tolerance for emotional pain he will not last out there in the cold world of the startup hustle. Resilience regarding rejection is a must!


A good startup hustler wants to generate value. He’s not just in it for a quick buck. Or for his ego. He knows that his strength is his fearless attitude toward getting things done and closing deals for the startup. He wants to use that power for good and for something he beliefs in.


Startups are places with little resources. So by definition you’re looking for people that can do a lot with a little and that are inventive in their approach as well.

A good hustler will have all of these characteristics. It’s easy to find bad hustlers and tough to find good ones (just like with hackers and designers). But when you find one you never wanna let go of them.


I took this article word for word from

I was too inspired by it.

Hope it inspires you to.



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The Overflow – The Web Design Magazine

Jun 21

overflow-magI was thinking of something to do to celebrate Pishon’s 5 year anniversary in 2011 when the idea of a magazine came to me. It took me almost 2 months to design, since each page was done painfully with Photoshop – but the results were worth it. Our first edition was distributed to mainly Pishon Clients and friends, and all the ads were duly paid for, and we had a successful first run.

‘The Overflow’ is a 40 page print and online magazine directed towards graphic artistes, signage and plaque creators, IT companies, Computer Training and Certification centres, PC shops and the average geek.

It was officially released by Pishon in February 2012.

I’ll be giving out some free sample chapters. Enjoy a good read.




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Why you don’t need a blackberry!

Jun 10

Zainab’s Note: Um…this post isn’t to praise the skills of the Blackberry. In fact, Most of my friends know that I happen to be anti-blackberry. This post is kinda like a reply as to why NOT everyone needs a blackberry. A Samsung Galaxy Tab, Iphone, Nokia Smartphones, and other MUCH COoler and Expensive Phones will do the trick!  And in Record time too!

So what is a Blackberry????

102451A BlackBerry is a handheld PDA device that is engineered from the ground up for email. If email has become a vital part of your business or personal life, then you would no doubt benefit from using a BlackBerry. Most models now come with a built-in mobile phone, making the BlackBerry an obvious choice for users with the need to access their email from somewhere besides the comfort of a desk chair..


Although you can’t make a cobbler out of it, there’s not much else you can’t do with a BlackBerry.

The device now sports a cell phone and other features, but recently it has gained popularity because of its push email capabilities in particular. Most handheld devices force you to retrieve your messages when you happen to be in a coverage area. With a BlackBerry, email messages are pushed to your device the instant they are received in your inbox. You can view them even when you’re out of cellular coverage. Research In Motion (RIM), the maker of the BlackBerry, has built on this solid foundation of push email and has added a slew of features, including built-in security, to make the BlackBerry a leader in the corporate wireless email market.

What I don’t understand is why the craze for the phone, when it can do almost the same thing as any other high powered phone out there. Smartphones now come with a PUSH service itself!

Difference between ANY Smartphone and a Blackberry

Smartphones have begun to gain greater market share compared to traditional mobile phones. This is because of their more advanced capabilities that you would not find in a standard phone. Aside from the basic functionalities of a mobile phone like calling and text messaging, smartphones also add the functionalities of a PDA along with email handling, note taking, and a whole lot more. Blackberry is the brand name of a collection of smartphones from Research in Motion or more commonly known as RIM.

RIM develops their own operating system to be used in all their blackberries. This allows them to create optimize their software and hardware with each other. On the other hand, most other smartphones utilize different operating systems; the most popular at moment are Microsoft’s Windows Mobile and Google’s Android. These operating systems have the advantage of greater application availability as a lot of programmers like the fact that there’s a wide audience for their product.

Like I said….this post isn’t to praise the skills of the Blackberry.  A Samsung Galaxy Tab, Iphone, Nokia Smartphones, and other MUCH COoler and Expensive Phones will do the trick! And in Record time too!

And They happen to be finer, too!

*Dis Personified.




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